Integrated Marketing Plans
It starts with research. Identifying key markets. Figuring out which ones are saturated and which ones are ripe for growth. Checking obvious and not so obvious places. Candid discussions with clients, partners, influencers, competitors and even competitors’ clients. Listening to their perceptions. Understanding what makes them tick. What influences them. How decisions are made. How trust is earned and reputations are built.
Then we hatch the big idea. For strategically entering new markets. For adding and keeping clients. For expanding or extending product or service lines. For creatively mapping their needs to your capabilities. For packaging your identity as a brand that communicates value. For reaching your stakeholders with a consistent message.
Next we apply the right marketing mix to execute your strategy. Incorporating smart tactics. Making plans actionable and measurable. For winning new clients, building customer loyalty and capturing additional market share. Focused on maximizing your ROI.
Integrated Marketing Plans include:
- Market and customer analysis
- Competitor analysis
- Marketing objectives
- Strategic direction
Building Stakeholder Value™