Accelerent

Project Info

Client Accelerent
Services
Branding
Naming
Research
Messaging

Project Description

Accelerent, a business development platform that serves members consisting of the middle market business community, wanted to rebrand itself to better reflect the market it served. Breakfast Club of America’s (now Accelerent) leadership team reached out to Verasolve to help them craft the right messaging and create a new name that would attract key decision-makers of companies who were serious about growing their businesses.

Objective

Develop a thorough understanding of target customers in the Washington D.C. metro-region and Northern Virginia and effectively develop a rebranding strategy that would enhance engagement in existing markets, while also attracting new markets to join the company’s platform.

Results

accelerant-brandingAfter conducting a target market analysis, specifically interviewing current member CEOs to understand what they expected from a membership, Verasolve rebranded “Breakfast Club of America” as Accelerent. Verasolve created the name, logo, tagline, and developed an integrated marketing plan for the new brand.

Accelerent’s new brand and positioning has helped the company reach significant success and growth. The company has increased its membership size from about 30 when it engaged Verasolve to its current size of 230 members. Following the renaming, Accelerent expanded into the Baltimore area, and since has entered the business markets in Kansas City, MO, Nashville, TN and Phoenix, AZ.