INTEC Group

INTEC Group invite
INTEC Group Ad

Project Info

Client INTEC Group
Services
Event Planning
Creative Direction
Email Marketing
Cause-based Marketing

Project Description

Verasolve Helps Architecture and Interior Design Firm Plan Fundraising Event

Objective

INTEC Group, Inc. was established in 1984 as one of the first firms to combine architecture and interior design as an integrated concept. With offices in Fairfax, VA, Washington, DC, and Charlotte, NC, their talented teams consist of architects, interior designers, and CADD technicians.

INTEC Group hired Verasolve for a variety of projects including assisting them in the creation of their new website, creating their new proposal materials, creating new advertising, and developing a marketing and social media strategy.

In addition to the ongoing marketing work, Keith Switzer, President and CEO of INTEC Group, asked Verasolve to help with a happy hour they were planning to benefit the Leukemia & Lymphoma Society. The goal of the event was to raise awareness and funds for the worthwhile cause.

Solution

To better tie the fundraising event to blood cancer awareness, Verasolve created a vampire theme and developed the tagline “Blood Cancer Sucks!” The team also wrote the creative copy for the invitations, provided clever menu ideas like garlic bread and mini steaks, and helped plan the event.

Results

The event had a larger than expected turn out and, most importantly, INTEC Group raised almost double their fundraising goal for their entire campaign – in one night.