Karma for Cara

Karma 4 Cara Article
Karma 4 Cara PR

Project Info

Client Karma for Cara
Services
Public Relations
Media Pitching

Project Description

Objective

Karma for Cara, a nonprofit that provides microgrants to youth who want to complete service projects in their communities, wanted to enhance awareness of their microgrant program in order to expand their reach and help more young people make a difference in their communities.

Solution

Verasolve developed a targeted local PR campaign designed to help Karma for Cara reach potential grantees. The team built lists of local media outlets and pitched Karma for Cara’s work to their reporters.

Verasolve also promoted Karma for Cara’s annual fundraiser, A Night of Inspiration, which raised more than $40k for microgrant recipients.

Results

As a result of Verasolve’s PR efforts, Karma for Cara has increased the number of microgrants awarded and received a number of media placements in popular local publications, including