Qlarion

The Merge Qlarion
Qlarion homepage
Brochure for government contractor

Project Info

Client Qlarion
Services
Content Marketing
Branding
Messaging
Naming
Public Relations
Website Development

Project Description

Enhancing Brand Awareness for Reston-based Government Contracting Firm

Objective

Qlarion, a government contracting firm specializing in business intelligence and Big Data, needed to streamline its messaging and bolster its brand awareness among federal, state, and local government agencies.

Solution

Verasolve developed a comprehensive content marketing and PR strategy designed to position Qlarion as a thought leader in the business intelligence space. As part of the strategy, Verasolve helped Qlarion

  • Redefine its product line-up and refresh product messaging
  • Refresh its existing website with new messaging and more intuitive navigation
  • Create digital and print collateral for new and existing products
  • Name and brand new products in alignment with new messaging schema
  • Name, brand, and launch a microsite that shares Qlarion’s expertise in business intelligence for state and local government
  • Earn coverage in the press for its new product launches

Results

With the help of Verasolve, Qlarion was able to increase website traffic, create a more consistent brand story across its suite of products, and generate qualified leads through targeted PR.

Qlarion’s PermitFinder application was featured in a number of publications, including The Washington Post and The Atlantic’s CityLab. Their SnowStats application was featured in GovExec.

As a result of these placements, Qlarion received calls from multiple potential customers and partners seeking similar solutions.