Revere Bank

Revere Bank in Washington Post

Project Info

Client Revere Bank
Services
Public Relations
Content Marketing
Research

Project Description

Objective

Revere Bank, a community bank with more than $1.1 billion in assets, hired Verasolve in 2014 to help with PR, branding and marketing efforts—and to increase media attention. The bank, known mostly as a Maryland-based institution, wanted to be known as a DC regional bank.

Solution

Verasolve developed a creative brand exposure strategy designed to secure earned media for Revere and promote its two recent mergers.

Results

Verasolve’s strategy has resulted in Revere Bank earning a great deal of coverage with local press and solidifying its reputation as a major regional bank.

We secured a three-segment story series with ABC7 that highlighted Revere Bank’s commitment to help a local female entrepreneur.

The firm has also received coverage in The Washington Post, Baltimore Business Journal, the Washington Business Journal, The Daily Record, Baltimore Washington Corridor News, American Banker, and The Business Monthly.