I want to express my appreciation for your team’s efforts over the last three years in helping Highline double our assets under management to over $1 billion. The combination of your PR efforts and development, coordination and implementation of a penta-millionaire lead generation effort and events have been outstanding. I am also extremely pleased with your branding efforts that included development of our logo and stationery suite.
We will continue to look toward your firm as the experts in wealth management branding, marketing and PR.
Founder and CEO
Highline Wealth Management
I just wanted to drop you a short note to thank you for the wonderful work you’ve done for us here at Accelerent. As you know, over the years, I’ve worked with firms as large as Arnold Communications, The Martin Agency, and Earl Palmer Brown; small local firms throughout the Mid-Atlantic; and everything in between. Against that backdrop of extensive and varied experience, I can honestly say that Vera solve has but only provided the greatest value relative to the cost, but frankly has provided the most valuable and insightful strategy.
Beginning with the research you completed on our target customers, continuing through our re-branding, and beyond into our ongoing PR and advertising relationship, your work has always been thorough, strategic and focused, while at the same time, cost-effective. Too many PR firms relax once the relationship evolves into a monthly retainer, but your insistence on generating and documenting results is unique.
Although I have been impressed with many aspects of your service, one of the most impressive has been your ability to blend cost-effective management of the day –to-day process with legitimate, high level value creation. The quality of your research, combined with your creativity and experience, makes a great foundation for a hard-hitting, effective and measurable integrated marketing plan. Your ability to bring to bear the exceptional talent of your leadership team on an as-needed basis, without overcharging for the ongoing management, continues to impress me. We routinely get benefits far in excess of the cost, and feel fortunate to have Vera solve as a partner in our continued success.
I would be glad to serve as a reference, and look forward to being of assistance whenever possible.
Edward C. (Troy) Peple, III, President
My company retained Verasolve to assist us in a rebranding campaign. We were very pleased with the tremendous job they did for us and thrilled with our new brand IRON BOW Technologies.
We came to Verasolve with a relatively large project that needed to be completed in an abbreviated timeframe. Looking at the exceptional work product, one would never guess that the turnaround time was so quick. I’m very happy to recommend Verasolve and hope to have occasion to work with them again in the future.
Should you have any questions, please free to contact me.
Juli E. Zeffert
Director of Marketing and Communications
ATS (Apptis Technology Solutions)
I wanted to extend a big “thank you” for Verasolve’s Marketing/PR efforts in 2006 and reflect on several accomplishments that made a big difference in achieving our sales goals over the past year.
- Integrated Marketing Plan - Your team really did a fantastic job of researching and analyzing each of the different markets and competitors. By helping us better understand our competitive differentiators and the size of our vertical markets, we were better able to focus on our sales and marketing efforts.
- Corporate Brochure - We have been getting lots of compliments from new and existing clients about our dynamic new services brochure. The copy you developed was well-written and the photos and layout were a real home run!
- Direct Mail - Verasolve has done an outstanding job of creating direct mail pieces that really communicate our capabilities and past performance to clients. The postcards featuring completed projects for PCM Construction have resulted in increased visibility and a stronger brand.
- Advertising/Print Materials - From the bluebook to the pocket-sized services card, we’ve been very pleased with the quality of the materials your team has produced for PCM. Whenever we need to develop advertisements or print materials, Verasolve has consistently delivered.
- Web Site - Verasolve has done a great job of helping us develop a new Web site for the services division. The copy and client testimonials sections really stand out and will look great once the new site is launched. Additionally, the design concepts you’ve coordinated are terrific.
- Awards - Your team has done an excellent job with PCM’s awards program. Last year alone, PCM was named a finalist for the National Capital Business Ethics Awards, the Ernst & Young Entrepreneur of the Year Award and a winner of the Mid-Atlantic Construction Award of Merit.
- Public Relations - Over the past year, Verasolve has generated coverage for PCM in a wide variety of news outlets including: the Washington Post, the Washington Business Journal, Concrete Concepts, Washington SmartCEO and Hotel Executive Magazine among others.
- Events - Last spring’s Etiquette Seminar at the St. Regis Hotel was great. The speaker program, menu selection and print invitation you created were all planned and executed perfectly. In addition to generating positive word-of-mouth among existing clients, the event also created opportunities with several new clients.
In addition to all of the strategic and tactical support you have delivered to PCM over the past year, I also want to express our pleasure in interacting with you and your team. Your creativity, responsiveness and ability to communicate ideas clearly have made our business relationship truly rewarding. We are looking forward to our work together in 2007!
Founder & CEO
It pleases me to be able to recommend Verasolve for public relations and marketing, as the firm has significantly contributed to Bean, Kinney & Korman’s awareness in the marketplace. Upon engaging with Bean Kinney, Verasolve became intimately knowledgeable and involved with our practice as well as that of our competition. Based on their thorough research and analysis, Verasolve presented Bean Kinney with a very detailed and comprehensive Integrated Marketing Plan that included information on their findings and recommendations to better position us in our market. Through messaging and elevator speech development, Verasolve has led the attorneys of Bean Kinney in speaking with one voice, representing the firm in a concise and consistent manner.
Verasolve has worked very closely with us, providing strategic guidance as it relates to many aspects of our business. They have secured numerous media placements highlighting our attorneys and the firm on several topics in target publications such as Virginia Business, Virginia Lawyers Weekly and Washington Business Journal. When we have had specific accomplishments such as eight of our attorneys becoming LEED Accredited Professionals, Verasolve led a media campaign to highlight this accomplishment through article placements in Construction Accounting & Taxation, Medical Facility & Design, Construction Specifier and other relevant outlets. They also assisted with the positioning of this added value on our website and in our marketing materials.
When Bean Kinney celebrated its 50th anniversary this year, Verasolve led the coordination of a large celebration event, as well as providing all the marketing and promotion. They were extremely creative in developing a theme to demonstrate the decades of our firm’s business, coordinating with the caterer to stage a room for each decade, with foods, music and costumed caterers in each. They developed a very unique accordion-style invitation representing each decade, and matching posters were created for each of the event rooms. They were even able to help us save money on the photography and catering.
More than 300 guests attended, and we continued to receive compliments on the event and the invitation, well after the event date.
Verasolve has been a true partner to Bean Kinney. They are constantly making recommendations that will result in a positive ROI for our firm, and guide us away from initiatives that may not be in our best interest. We look forward to a continued relationship with Verasolve and are confident that they can also exceed your expectations.
Bean, Kinney & Korman
Please accept this letter as an expression of support for the team of Ethan Assal and Rob Gieser and their ability to deliver strategically-driven PR results. Since beginning our relationship in the fall of 2005, Ethan and Rob have served as a capable extension or Brickman’s communications team, generating positive news coverage about our firm and services in targeted vertical trade publications.
Paramount to the success of the PR program was Ethan and Rob’s development of an integrated marketing plan that helped identify which vertical markets offered the greatest opportunity for growth. Once these markets were identified, Ethan and Rob recommended top trade publications representing each industry and developed a systemic approach to generating coverage in each.
Working with Brickman’s manage of communications, Rob has written a series of ghost-written case studied that highlight our work across target vertical markets. These articles have then been successfully ”pitched” to editors at top trade publications and have appeared in print along with pictures of the projects in addition to quotes from satisfied customers.
One such article was a case study about one of Brickman’s cemetery clients that appeared in American Cemetery & Financial Management Magazine while the magazine was being distributed at the annual International Cemetery and Funeral Association (ICFA) Conference. The article helped illustrate Brickman’s strength in the cemetery landscaping industry and helped influence the award of a new $250,000 contract.
Similar articles have been developed for publications such as: Nursing Homes Magazine, Hotel Executive and Retail Traffic among others. In each case, Rob has coordinated the interviews and managed the development of the articles in concert with our marketing team. The result has been increased visibility for Brickman and its services in key vertical markets.
Another area of support has been Brickman’s award program. Working with our marketing team, Ethan and Rob nominated CEO Scott Brickman for the Ernst & Young Entrepreneur of the Year award for the Washington region. The process included answering a series of narrative essay questions based on company research and executive interviews. As a result of these efforts, Scott was named Ernst & Young Entrepreneur of the Year for the Washington region in 2006!
In addition to the activities mentioned above, Ethan and Rob have provided support for a variety of different media campaigns including Brickman’s Hurricane Katrina recovery efforts, a tree donation at Washington, D.C.’s SEED School of during a visit from Prince Charles and recently Brickman’s participation in a voluntary landscaping effort at Arlington National Cemetery.
Ethan and Rob have distinguished themselves for their responsiveness, professionalism and strong reporting capabilities. Their monthly status reports, in particular, have helped ensure that their efforts remain on track and are strategically aligned with other marketing and business development objectives. It is with great pleasure that I recommend their services to you.
Director, Industry Relations
I’m writing to express my appreciation for all the marketing and public relations work Verasolve has done for us so far. You and your team have been integral in helping us to promote our Government Contractor Lending business, with the brochures you created and the updates to our website that you have made, among other projects. The information you were able to obtain by speaking with our clients, and the case studies and testimonials you put together from those discussions, are already resonating with important prospects. We are also receiving traction from the updated messaging and design on our website and we are excited by the momentum.
Your assistance with our Reston office open house, including planning, invitations, ribbon-cutting, catering, and media promotion were significant to the event’s success. In addition, your work on our educational series event including planning, developing the critical mailing list, invitation copy, design, printing and mailing, RSVPs, etc., have helped position this event and secure attendance of the appropriate audiences.
We’re excited to be getting the word out about FVCbank’s growth and success through your public relations efforts as well. The media interest you have gained for our office opening and recent capital raise from the Washington Business Journal and Bank Director among other publications has been helpful in building awareness for the bank.
We also appreciate your coordination of all our recent photography and copy for the client testimonial posters we’ve hung in our offices, for the government contractor brochure, and for our SmartCEO banking ad.
We would be happy to refer Verasolve to any of our contacts, and we look forward to continuing a successful relationship with you and your team.
Chairman & CEO
I’m writing to tell you of our satisfaction with all the hard work you and your team have put toward Cassaday’s marketing and public relations initiatives. We really value the extensive wealth management experience you bring to our efforts in these areas.
I, and our advisors, have also been very pleased with the results we’re seeing from Verasolve’s public relations efforts. We’ve seen from your team numerous media pitches that have resulted in several article opportunities. The coverage is enhancing our brand recognition and helping position us as leaders in independent wealth management.
The Welcome Packets you have been putting together for us are coming together very nicely and we’re excited to start sharing them with our new clients and prospects. We feel that they present Cassaday & Company, Inc. is a professional manner for which we can be proud.
The events you have developed for us have resulted in leads and are helping our financial advisors close valuable business. The invitations, messaging and mailing lists you put together have also improved our attendance rate and attendee quality compared to previous events we held prior to our engagement with Verasolve. We appreciate how you’ve helped us with venue selection and coordination for the events as well. We’re looking forward to our next events in August.
Stephan Cassaday, CFP®, CFS
Founder, President & CEO
Cassaday & Company, Inc.
I’d like to thank you and your team for all the marketing and public relations activities you’ve worked on for us over the last year. Verasolve has become a valuable partner in helping us to refine and share our message among our target audiences, and to position us strategically in our market.
The corporate brochure and additional marketing collateral Verasolve has developed for us has hit the mark in expressing our capabilities and new and existing services. The marketing materials are creative and informative, presenting Portal Solutions as the go to firm for Microsoft SharePoint-based advisory, implementation and management services.
The website audit you conducted for us, and the recommendations you’ve made for its improvements have been extremely insightful and useful as we plan for effective communications. We look forward to working on this next project with you.
Verasolve has also been very helpful in building brand awareness for Portal Solutions through press release announcements and media placements. Your team has worked with us to share our successes with the media, and to place bylined articles with trade media related to our target vertical markets.
We’ve been very pleased with Verasolve’s efforts, and would gladly recommend your marketing and PR services to others.
Daniel Cohen-Dumani, CEO
Just wanted to zap you a quick note of thanks for your support over the last couple of years. I’ve really been thrilled with the new ITA logo and slogans, as well as all of your marketing help, including the new brochures, new folders, new demo CD, new booth, and countless events/shows. I don’t know if I told you, but I think that the landlord put the huge sign of the new logo on our nine-story building on I-95 because he liked it so much!! The articles you have placed in Federal Times, Government Computer News, Washington Business Journal and Virginia Business have had a very positive impact on sales and brand recognition.
In the upcoming months I’m going to need your help for our investment and strategic capital structure activities. I really like the direction the book is moving in and I’m pleased with your preliminary successes in getting some interest from potential partners. I count on you as one of my key advisors and expect continued great things from you!
Please let me know if there’s anything I can do to help you out or return the favor!
Donald C. Brewster Jr.
Chairman & Chief Operating Officer
Innovative Technology Application, Inc.