Case Study


Analysis

In 2008, Marc Schlesinger, founder and CEO of Landmarc Asset Adivosrs, was considering starting the full-service commercial real estate asset advisory firm in the Washington, DC metropolitan area. He was not certain, however, how such a firm would be perceived and utilized by target audiences in the region, and wanted to gain some insight into whether or not the demands of the market would make success of the firm feasible. He also wanted to identify the best way to reach target audiences if he decided to move forward with this endeavor, and how to build awareness for his service offering.

Solution

Marc Schlesinger identified Verasolve as a firm that could not only meet any marketing needs he had, but that could also provide the critical guidance on whether or not to create the firm. First, Verasolve conducted a thorough feasibility study by researching the state of the market, its needs and how its needs were currently being met. This gathered information led Verasolve to deliver an extensive report, including financial statements, on how this firm could expect to perform. In order to validate its findings and hypotheses, Verasolve hosted a focus group with leaders in the commercial real estate industry, and asked timely and relevant questions for their insight.

Results

Verasolve’s findings from its focus group, as well as its hypotheses from its research, were positive. Marc Schlesinger decided to move forward with the creation of the commercial real estate asset advisory firm. Schlesinger was so pleased with the outcome of the feasibility study and focus group, that he engaged Verasolve to continue with providing marketing services, and to begin by creating a new name for his firm—Landmarc Asset Advisors. Verasolve then developed a website, providing all messaging, positioning, content and coordination of design, as well as marketing collateral.

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