Software and Technology companies must break through a saturated, noisy marketplace to reach their target customers. It’s important that technology companies clearly communicate the value of their products and services—quickly, efficiently, and in terms that a customer understands.
Verasolve works closely with our clients to define key value propositions that will resonate with target audiences. With more than a decade of B2B marketing and PR experience, we’ve developed proven strategies that have a direct impact on decision makers.
We’ve helped our clients
Your team created and drove our social media efforts, developed content for our blog, promoted our webinars, pitched members of the media and gained placements in several trade publications that reach our target audience: Drug Store News, AdAge, and Food Navigator. Your team was professional, creative, and hard working. They listened to our needs and met them.
We particularly appreciated Verasolve’s assistance in cultivating favorable expert reviews of AppGuard, Blue Ridge’s anti-malware software, with PCMag.com and others. Your assistance with producing and distributing a national press release in connection with the launch of Tech Fortress Powered by AppGuard for its subscribers, helped us successfully initiate our relationship with AOL.
After conducting in-depth market research, Verasolve crafted an integrated marketing and public relations plan and recommended various initiatives. Verasolve has been working with our marketing, sales and HR teams, as well as iDS’ directors, to implement them, including writing and distributing press releases, editing articles, researching and planning for conferences and applying for awards.
through targeted marketing strategies including webinars, product demonstrations, and third party product reviews
and exceed growth goals through marketing strategies that maximize visibility and take market share from competitors
awareness by clearly communicating your solution’s value to the right customers at the right time