Marketing and PR Specialist

We’re looking for a dynamic, driven, confident, proactive professional with at least 2 years’ post-college experience (or a master’s degree) and exceptional writing and editing skills to join our team as a Marketing & PR Specialist.

What You Need to Know

  • This is a new B2B/B2G marketing, PR and branding position that requires a love of writing and editing, hands-on execution (research, writing, pitching, editing, etc.), confidence when communicating with clients and an understanding of strategy.
  • B2B/B2G agency experience is a huge plus.
  • Professional services, financial services and/or IT/technology industry experience helpful.
  • This is NOT a sales position or a graphic design position.

What We’re Looking For / What You’ll Be Doing

  • Bachelor’s degree in communications, PR, journalism, English or marketing with a focus on business writing/content marketing – PLUS at least 2 to 4 years of B2B and/or B2G marketing, PR, branding and/or social media experience.
  • Willingness – to dive in, take responsibility, ask questions, multi-task, collaborate, learn, work hard, meet tight deadlines — and have fun.
  • Ability to work quickly and carefully. Detail-oriented? A perfectionist? We want you to apply!
  • Exceptional business writing and editing skills. You’re going to be writing a lot – engaging press releases and article or interview pitches, website copy, blog posts, case studies, white papers, emails, invitations, newsletters, presentations, social media profiles and posts, marketing one-pagers and brochures and much more.
  • Terrific research skills. You’ll also be researching online – media outlets, awards, speaking opportunities, competitors, markets, shareable content and much more.
  • Excellent communication skills. You’ll be talking with, and listening to, our clients’ executives and other key staff, as well as connecting with media contacts – so you should feel comfortable working with all kinds of people, with all kinds of personalities, in all kinds of jobs.
  • Incredible organizational skills. You’ll be helping plan events, such as trade shows, seminars, webinars, office parties, community programs and more.
  • Solid website skills. You’ll probably be helping develop sitemaps, wire frames, working with WordPress themes or with custom coders, developing content, writing and editing copy, selecting photos or providing creative support regarding graphic design features, etc.

What Will be Helpful

  • Experience with WordPress and with developing (but not coding) websites.
  • Experience with social media marketing and advertising (LinkedIn, Twitter, Pinterest, Facebook, Instagram, YouTube), including social media dashboards such as Hootsuite.
  • Experience with email platforms like Constant Contact and MailChimp.
  • Experience with Vocus, Cision, Meltwater or similar PR database.
  • Familiarity with SEO, Google AdWords, Google Analytics, etc.
  • Familiarity with graphic design (but this is NOT a creative/design position).
  • Working with printers, graphic designers and other third-party vendors.

What We Offer

  • Interesting, varied, exciting and challenging work at an O’Dwyer’s, Washington Business Journal and Inc. 5000 ranked firm.
  • Fun, friendly co-workers and monthly staff events.
  • Opportunities for professional development (lunch & learns, mentoring).
  • An open office in a beautiful suburban setting with free parking.
  • You MUST have car – we’re NOT Metro accessible or near a bus stop and occasional visits to clients around the DC metro area are required.
  • One day per week telecommuting (after three months).
  • Vacation, paid holidays, paid sick leave, 401k and other benefits.

What You Should Do

Please send cover letter AND resume to Elizabeth Stern Lukin, Chief Marketing Officer, at elizabeth@verasolve.com, or to hr@verasolve.com.

We may ask for two recent writing samples (press releases, pitches, articles, blog posts, case studies, white papers) AND salary requirements.