Strategic Marketing and PR Manager
Sara Roa is an experienced marketing and communications professional with expertise in strategy, website development, media relations and marketing campaigns. Sara has spent her career working with a broad range of clientele, including federal agencies, government contractors, financial services firms, construction companies, technology and software companies and nonprofits – from major corporations to small businesses. As a strategic marketing and PR manager at Verasolve, she provides strategic guidance and implementation, project management and creative direction services to clients.
Sara was previously director of business development for ShadowTV, a monitoring service for multimedia and traditional news coverage, where she was responsible for driving new sales of ShadowTV’s online database to communications professionals. Prior to that, she served as business development director and senior account executive at VMS, an integrated media intelligence firm serving marketing, advertising and public relations experts worldwide.
Sara earned a B.A. in business management with a concentration in marketing and public relations from Hood College in Frederick, Md.
She spends her free time lifting heavy things in the gym and has been known to participate (while wearing a backpack weighted with bricks) in a couple of crazy overnight events called the GORUCK Challenge. She is a Baltimore native; enjoys picking crabs and cracking lobsters; thinks Old Bay can go on anything; wears cowboy boots (even to work); likes being outdoors; listens to country music; drives pickup trucks; religiously watches Baltimore sports; and loves hanging out with her husband, 90 pound dog, tiny five pound cat — and baby girl. She’s also on her way to fulfilling her dream of owning a small farm one day, complete with numerous pygmy goats.