Hope For The Warriors

Project Info

Client Hope For the Warriors
Services
Public Relations
Event Promotion

Project Description

Objective

Hope For The Warriors, a national nonprofit that provides comprehensive support programs for post-9/11 service members, veterans and military families, wanted to enhance brand awareness; share its brand story with current and prospective donors, corporate partners and volunteers; promote a major fundraising event and achieve its end-of-year fundraising goals.

WJLA Hope For The Warriors

Hope For The Warriors featured on WJLA

Solution

Verasolve provided strategic guidance and tactical execution for end-of-year mail fundraising campaigns designed to engage current and prospective donors and corporate partners by sharing personal stories of those helped by Hope For The Warriors’ programs. The themed weekly emails not only educated readers about key aspects of the organization’s mission and vision; they also inspired them to donate. Verasolve also helped Hope For The Warriors plan for and promote its annual “Got Heart, Give Hope Celebration,” which recognized women who inspire through service.

Results

Verasolve secured significant media coverage for Hope For The Warriors, including a two-segment feature on WJLA’s Good Morning Washington (ABC7 in Washington, DC) and helped Hope For The Warriors exceed its end-of-year fundraising goals. The organization was very pleased with the results. According to Robin Kelleher, Hope For The Warriors’ President and CEO, “Verasolve enhanced our digital and offline presence and expanded our Hope For The Warriors brand recognition and awareness. Their expertise and guidance helped to better educate donors, corporate partners, and volunteers of our services for post-9/11 service members, their families, and families of the fallen.”

Read Hope For the Warriors' Testimonial