Enhancing Brand Awareness for Reston-based Government Contracting Firm
Qlarion, a government contracting firm specializing in business intelligence and Big Data, needed to streamline its messaging and bolster its brand awareness among federal, state, and local government agencies.
Verasolve developed a comprehensive content marketing and PR strategy designed to position Qlarion as a thought leader in the business intelligence space. As part of the strategy, Verasolve helped Qlarion
- Redefine its product line-up and refresh product messaging
- Refresh its existing website with new messaging and more intuitive navigation
- Create digital and print collateral for new and existing products
- Name and brand new products in alignment with new messaging schema
- Name, brand, and launch a microsite that shares Qlarion’s expertise in business intelligence for state and local government
- Earn coverage in the press for its new product launches
With the help of Verasolve, Qlarion was able to increase website traffic, create a more consistent brand story across its suite of products, and generate qualified leads through targeted PR.
As a result of these placements, Qlarion received calls from multiple potential customers and partners seeking similar solutions.