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Project Info

Client Qlarion
Content Marketing
Public Relations
Website Development

Project Description

Enhancing Brand Awareness for Reston-based Government Contracting Firm


Qlarion, a government contracting firm specializing in business intelligence and Big Data, needed to streamline its messaging and bolster its brand awareness among federal, state, and local government agencies.


Verasolve developed a comprehensive content marketing and PR strategy designed to position Qlarion as a thought leader in the business intelligence space. As part of the strategy, Verasolve helped Qlarion

  • Redefine its product line-up and refresh product messaging
  • Refresh its existing website with new messaging and more intuitive navigation
  • Create digital and print collateral for new and existing products
  • Name and brand new products in alignment with new messaging schema
  • Name, brand, and launch a microsite that shares Qlarion’s expertise in business intelligence for state and local government
  • Earn coverage in the press for its new product launches


With the help of Verasolve, Qlarion was able to increase website traffic, create a more consistent brand story across its suite of products, and generate qualified leads through targeted PR.

Qlarion’s PermitFinder application was featured in a number of publications, including The Washington Post and The Atlantic’s CityLab. Their SnowStats application was featured in GovExec.

As a result of these placements, Qlarion received calls from multiple potential customers and partners seeking similar solutions.