Verasolve, a branding, marketing and public relations firm focused on building stakeholder value, announced today that it has been chosen by AccessPoint, a professional employer organization (PEO) and staffing firm, to implement strategic marketing and public relations initiatives designed to increase brand awareness and recognition, generate qualified leads and increase closing ratios. Verasolve will work with AccessPoint to target key industry verticals through marketing and PR campaigns including direct mail, email, newsletters, blogs, social media, website content, testimonials, case studies, press releases, articles, interviews, speaking engagements and awards.
“AccessPoint provides clients with workforce management solutions covering the complete employment lifecycle, from initial job posting through retirement. They plan to expand into new verticals and new geographic regions, and we are thrilled that they have selected Verasolve to support these growth initiatives,” said Ethan Assal, Chairman and CEO of Verasolve.
AccessPoint is a unified human resources outsourcing, recruiting and staffing firm that provides professional employer organization (PEO) and employment solutions to clients across a wide range of industries and job descriptions. Clients benefit from access to cost-effective management of human resources, employee benefits, payroll and workers’ compensation, and recruiting and staffing that skillfully matches job applicants with employer requirements.
Serving Michigan, Florida, Pennsylvania and the Washington, DC metropolitan area, AccessPoint helps businesses streamline operations, minimize risk, find ideal candidates — and get back to focusing on the core functions that make them profitable. For more information, see www.accesspointhr.com and www.apteam.com.