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Increasing Closing Ratios through Thought Leadership Articles

Indigo IT LLC, a trusted service provider to government agencies seeking innovative cloud computing, cyber and information technology (IT) security, service operations, and enterprise intelligence solutions, hired Verasolve to help with various public relations and marketing initiatives to strengthen its reputation as thought leaders in its various areas of expertise.

Verasolve worked closely with Indigo IT’s leadership to develop timely, pertinent thought leadership pieces. After researching trending topics and developing a targeted media list of publications that reach decision makers, Verasolve successfully pitched and placed an article in Cyber Defense Magazine. As one of the newest and most informative technical magazines on the market, Cyber Defense Magazine features articles on impactful, cutting edge solutions to today’s cybersecurity challenges. By securing placement in this publication, Verasolve helped position Indigo IT as a cybersecurity solutions expert.

In the magazine’s online edition, Cyber Warnings, Robert Craig, Indigo IT Vice President and Co-founder, shared his insights in an article entitled “Preparing Today’s IT Professionals for Tomorrow’s Challenges.” The article highlights the importance of internal professional development programs in the IT industry and explains the components of a successful program using Indigo IT’s own program, the Service Delivery Academy, as an exemplar. After publication, Verasolve helped Indigo IT leverage its placement via social media to reach potential clients and re-engage existing clients, generating qualified leads and increase closing ratios. Through this article, and the help of Verasolve, Indigo IT can continue to grow as an industry leader and established brand.