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Verasolve Develops Strategy to Build Progressive Radiology’s Brand Recognition after Acquisition

Progressive Radiology is the largest radiologist owned and operated medical imaging practice in the Maryland and Washington, DC area. The company recently acquired five Chicago area MRI centers and now serves patients and referring medical providers at sixteen locations on the East Coast and in the Midwest. Progressive Radiology hired Verasolve to develop an integrated marketing and public relations strategy in connection with the acquisition, primarily focused on building brand awareness.

Verasolve developed a media campaign to announce the acquisition and increase brand recognition among patients, medical providers and the radiology industry. To achieve exposure, Verasolve distributed press releases showcasing Progressive Radiology’s key differentiator: its Board Certified, subspecialty-trained radiologists’ ability to provide cost-effective, compassionate care to patients and timely, expert diagnoses to referring medical providers while conforming to high standards for quality and safety, including substantial investment in state-of-the-art medical equipment.

The press releases targeted Chicago and DC area media outlets as well as national trade publications. The release was picked up by several online publications (including the Daily Herald Business Ledger, Aunt Minnie and Radiology Business). The local angle captured the attention of The Washington Post’s weekly business magazine, Capital Business. Verasolve scheduled interviews and prepped the interviewees, and an article on Progressive Radiology’s expansion was published online and in print. The growth angle interested Radiology Business Journal, which placed Progressive Radiology at number nineteen in its annual report on the Twenty Largest Imaging Center Chains. Verasolve arranged an interview and Progressive Radiology’s CEO was quoted in the article, which was published online and in print.

Verasolve also worked with Progressive Radiology to update the company’s logo, marketing collateral copy, website content and social media strategy in connection with the acquisition.