TABS Group is a data analytics firm in Shelton, CT that services the Consumer Products industry. TABS has created a suite of data analytics tools that help businesses better understand their data through clear, easy to digest dashboards and reports.
TABS Group hired Verasolve to work on several marketing and PR initiatives, including the promotion of two of their upcoming webinars. Hosting a webinar is a great way to generate qualified leads and create awareness of a brand. The Verasolve team developed a strategic plan—that included developing an infographic, providing media with an “early look” into the survey data, and leveraging social media—to promote the webinars to potential attendees, increase registration, and position the TABS’ CEO, Dr. Kurt Jetta, as a thought leader in the field of consumer analytics.
The outcome was positive: TABS Group gained media placements in the Washington Post and several industry publications including Beauty Store News, Retail Leader, and Drug Store News and their infographics were shared by a few members of the media. Additionally, Dr. Jetta was interviewed by STORES magazine, a major publication in the retail industry published by the National Retail Federation, and asked to contribute to the Electronic Retailers Association’s industry blog.