Senior Marketing and PR Specialist

Verasolve is seeking a dynamic, driven, confident, proactive professional with 2 – 3 years’ post-college experience, or 2 years’ post-college experience with a master’s degree in communications and exceptional writing, editing and client relationship management skills to join our team as a Senior Marketing & PR Specialist.

This position reports to an Associate Director and will join a team that currently has one Senior Marketing and PR Specialist.

What You Need to Know

  • This is a new B2B/B2G marketing, PR, branding and social media position that requires a love of writing and editing, hands-on execution (research, writing, pitching, editing, etc.), confidence when communicating with clients and an understanding of strategy.
  • B2B/B2G agency experience desired; the ability to juggle multiple clients in different industries with varying needs and deadlines is essential.
  • Government contracting and IT/technology/cybersecurity industry experience desired. Financial services industry, federal agency, healthcare and/or associations experience very helpful.
  • Knowledge of AP Style very helpful.
  • This is more of a strategic, integrated communications and marketing position than a marketing position.
  • This is NOT a sales position or a graphic design position.
  • This is NOT a manager-level or director-level position.

What We’re Looking For / What You’ll Be Doing

  • Bachelor’s degree in communications, PR, journalism or English with courses in marketing – PLUS at least 2 – 3 years of B2B and/or B2G marketing, PR, branding and/or social media experience (or at least 2 years plus a master’s in communications, or working towards a master’s in communications).
  • Willingness – to dive in, take responsibility, ask questions, multi-task, collaborate, learn, work hard, meet tight deadlines — and have fun.
  • Ability to work quickly and carefully. Detail-oriented? Obsessive about correct spelling and grammar? A proofreading perfectionist? We want you to apply!
  • Good understanding of strategy. You’ll be helping clients achieve their goals, so understanding what their goals are and how to achieve them through strategic marketing, PR, branding and/or social media plans and tactics (as well as knowing how to measure success) is important.
  • Exceptional business writing and editing skills. You’re going to be writing a lot – engaging press releases and article or interview pitches, website copy, blog posts, case studies, white papers, emails, invitations, newsletters, presentations, social media profiles and posts, marketing one-pagers and brochures and much more.
  • Excellent client communication skills. You’ll be talking with, and listening to, our clients’ executives and other key staff, as well as connecting with media contacts – so you should feel comfortable working with all kinds of people, with all kinds of personalities, in all kinds of jobs.
  • Terrific research skills. You’ll also be researching online – media outlets, awards, speaking opportunities, competitors, markets, shareable content and much more.
  • Incredible organizational skills. You’ll be helping plan events, such as trade shows, seminars, webinars, office parties, community programs and more. Plus, you’ll be working on deliverables for multiple clients at the same time, so you’ll need to keep all the balls in the air while juggling client responsibilities.
  • Solid website skills. You’ll probably be helping develop sitemaps, wire frames, working with WordPress themes or with custom coders, developing content, writing and editing copy, selecting photos or providing creative support regarding graphic design features, etc.

What Will be Helpful

  • Experience with WordPress and with developing (but not coding) websites.
  • Experience with social media marketing and advertising (LinkedIn, Twitter, Pinterest, Facebook, Instagram, YouTube), including social media dashboards such as Hootsuite.
  • Experience with email platforms like Constant Contact and MailChimp.
  • Experience with Meltwater or similar PR database.
  • Familiarity with SEO, Google AdWords, Google Analytics, etc.
  • Familiarity with graphic design (but this is NOT a creative/design position)
  • Working with printers, graphic designers and other third-party vendors.

What We Offer

  • Interesting, varied, exciting and challenging work at an O’Dwyer’s, Washington Business Journal and Inc. 5000 ranked firm.
  • Fun, friendly co-workers and monthly staff social events.
  • Opportunities for professional development (lunch & learns, mentoring) and career growth.
  • A brand new, open office in a beautiful suburban setting with free parking.
  • You MUST have a car – we’re NOT Metro accessible or near a bus stop.
  • One day per week telecommuting (after 2 months); possibly two days per week (after 3 to 4 months).
  • Vacation, paid holidays, paid sick leave, health insurance, voluntary benefits, 401k and more.

What You Should Do

  • To be considered, please send cover letter AND resume to Sarah Cody, Chief Development Officer, at scody@verasolve.com.
  • We may ask for two recent writing samples (press releases, pitches, articles, blog posts, case studies, white papers) AND salary requirements.