On Tuesday, November 18, 2014, Verasolve and The Entrepreneurship Institute’s DC Advisory Board held their annual Presidents’ Forum at the Army Navy Club in Washington, DC. Attended by area business owners, CEOs and Presidents, the Forum created an environment for learning and idea generation.
This year’s Forum was headlined by Mark Ein, Founder of Venturehouse and the Founder and Owner of Washington Kastles; Gloria Bohan, President and CEO of Omega World Travel; Kevin Alansky, Co-Founder and CMO of SocialRadar; and Dr. William Dunkelberg, Chief Economist of the National Federation of Independent Business.
Katie Jordan and Rikki Rogers, Verasolve’s VP of Business Development and Senior Account Manager, respectively, led a panel discussing best practices in developing a vertical marketing campaign, illustrating how targeted messaging can reduce the length of sales cycles and cost of sales. Katie also contributed to a panel covering employee engagement strategies and the importance of communicating company values and mission throughout an organization.