Telling Your Story and Building Your Credibility
For years, there’s been confusion about the roles of marketing versus PR within an organization. Don’t all marketing professionals do PR, and don’t all PR professionals do marketing? The short (and uncomplicated) answer is no. These are two different disciplines with separate functions, audiences, and metrics. While many of our clients have an existing marketing team, they often do not perform or specialize in public relations.
At Verasolve, we’re eager to share your story. We’ll help your company develop a compelling narrative that will break through the noise. We’ll leverage our relationships with local, national, and trade media to increase the reach of your messaging.
Our PR approach is designed to generate a wider pipeline of opportunities. Using third-party validation, we make it easier to achieve sales goals, recruit top talent, and expand your brand awareness. From identifying thought leaders to distributing relevant messages, we help you spark conversation among your target audience and generate unmatched credibility and buzz for your business.
FEATURED CASE STUDY
Virginia-based Electrosoft Services, Inc., a provider of diverse technology-based solutions and services to the federal government, is fast approaching its graduation from the Small Business Administration 8(a) Business Development program. Because it will leave the 8(a)-set-aside program, the firm needed to position itself to successfully transition and compete with much larger federal contractors. Electrosoft understood the importance of strategic marketing and PR in establishing the firm as a thought leader in the cybersecurity field and conveying the firm’s capability to deliver extraordinary results for federal agencies.
Verasolve’s efforts also contributed to significant organic business growth as well as new market penetration. Year-over-year revenue growth was 40% in 2018 and 68% in 2019.