INTEC Group, Inc. was established in 1984 as one of the first firms to combine architecture and interior design as an integrated concept. With offices in Fairfax, VA, Washington, DC, and Charlotte, NC, their talented teams consist of architects, interior designers, and CADD technicians. INTEC Group hired Verasolve for a variety of projects including assisting them in the creation of their new website, creating their new proposal materials, creating new advertising, and developing a marketing and social media strategy.
In addition to the ongoing marketing work that Verasolve is doing for them, Keith Switzer, President and CEO of INTEC Group, also asked Verasolve to help them with a happy hour they were planning in October. It was to benefit the Leukemia & Lymphoma Society. The goal of the event was to raise awareness and funds for the worthwhile cause. INTEC Group had already committed to participate in the Light the Night event for LLS, but their team wanted to do more. Verasolve created a vampire theme to tie it in to blood cancer, developed the tagline “Blood Cancer Sucks!”, wrote the creative copy for the invitations, provided clever menu ideas like garlic bread and mini steaks, and helped plan the event. They had a big turnout, the attendees all had fun, and most importantly, INTEC Group raised almost double their fundraising goal for their entire campaign – in one night.
