Objective
IT Coalition, a fast-growing technology government contractor, sought a transformative rebranding strategy. Established nearly two decades ago, the company has evolved significantly regarding growth, offerings, and market position. The goal was to reflect these changes through a cohesive and modern brand identity, including a name change to ITC Federal (ITC). The rebranding encompassed various elements, including logo redesign, website overhaul, marketing collateral, social media presence, a new blog, and a strategic public relations campaign.
Solution
- Brand Audit: A plan for developing a seminar series that would generate qualified prospects from high-priority verticals.
- Strategy Development: Collaborating with ITC’s management team, Verasolve defined the brand’s core values, mission, and unique selling propositions, aligning these elements with the company’s future goals and target audience.
- Logo Redesign: To better encapsulate ITC’s position as a leading IT GovCon, Verasolve crafted a new logo that encapsulated the essence of innovation, reliability, and technological advancement. The design incorporated modern aesthetics while maintaining a visual connection to ITC’s mission.
- Website Redesign: Based on ITC’s desire for a modern and engaging digital footprint, Verasolve overhauled the website to enhance user experience and 508 Compliance. The redesign included enhancing navigation, updating content, and integrating video and new visuals to convey the refreshed brand identity effectively.
- Marketing Collateral: To ensure consistency in messaging and design across all touchpoints, Verasolve developed a suite of cohesive marketing materials, including brochures, business cards, and presentations.
- Social Media Presence: To amplify ITC’s brand voice, Verasolve formulated a social media strategy that included establishing a consistent posting schedule, creating engaging content, and leveraging visual elements to reinforce the new brand image.
- Blog Launch: To provide valuable and relevant information to ITC’s target audience, Verasolve helped launch a new blog section that includes articles by ITC’s CEO and CTO. The blogs align with the updated brand messaging, focus on industry insights and thought leadership, and showcase the company’s expertise.
- Public Relations Campaign: To announce the rebrand and the launch of the new blog to key stakeholders, industry influencers, and the media, Verasolve developed a targeted PR campaign that included press releases, email marketing, and social media posts to generate buzz.
Results
The comprehensive rebranding strategy successfully transformed ITC Federal into a contemporary, dynamic, and customer-centric brand. The project improved the company’s visual identity and positively impacted its market perception and business outcomes.
- Positive Reception: The rebrand was well-received by internal and external stakeholders, with positive feedback on the modern and innovative brand image.
- Increased Brand Recognition: The revamped logo and cohesive elements increased brand recognition and recall in the market.
- Digital Engagement: The enhanced website, blogs, and social media strategy showcase ITC’s expertise, build trust and credibility, and increase online engagement, traffic, and interaction across platforms.
- Media Coverage: The PR campaign garnered significant media coverage, positioning ITC as a forward-thinking and influential player in the industry.
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