Director of Marketing & PR
Sara Roa is an experienced marketing and communications professional with expertise in strategy, website development, media relations and marketing campaigns. Sara has spent her career working with a broad range of clientele, including federal agencies, government contractors, financial services firms, construction companies, technology and software companies and nonprofits – from major corporations to small businesses. As a Director of Marketing & PR at Verasolve, she provides strategic guidance and implementation, project management and creative direction services to clients.
Sara was previously director of business development for ShadowTV, a monitoring service for multimedia and traditional news coverage, where she was responsible for driving new sales of ShadowTV’s online database to communications professionals. Prior to that, she served as business development director and senior account executive at VMS, an integrated media intelligence firm serving marketing, advertising and public relations experts worldwide.
Sara earned a B.A. in business management with a concentration in marketing and public relations from Hood College in Frederick, Md.
She is a Baltimore native who loves picking crabs and cracking lobsters, thinks Old Bay goes well with anything, wears cowboy boots (even to work) and loves to drive pickup trucks. Sara spends her free time hanging out with her husband, chasing their two young daughters (and crazy German Shepherd) and enjoying the family’s small farm in the Ag Reserve of Montgomery County.
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Verasolve hires talented individuals who have a passion for creativity, intellectual curiosity, and hard work. We are a dynamic marketing, branding, and public relations firm committed to delivering measurable business results for our clients at a fraction of the cost of a traditional agency.