Sara Roa is an experienced marketing and communications professional with expertise in strategy, website development, media relations, and marketing campaigns. Since joining Verasolve in 2013, she has worked with a broad range of clients—including government contractors, banks, professional service firms, construction companies, technology and software companies, and nonprofits—ranging from major corporations to small businesses. As a Director of Marketing & PR, she provides strategic guidance and implementation, project management, and creative direction services to clients.

Roa was previously director of business development for ShadowTV, a monitoring service for multimedia and traditional news coverage, where she was responsible for driving new sales of ShadowTV’s online database to communications professionals. Prior to that, she served as business development director and senior account executive at VMS, an integrated media intelligence firm serving marketing, advertising and public relations experts worldwide.

Roa earned a B.A. in business management with a concentration in marketing and public relations from Hood College in Frederick, Md.

She is a Baltimore native who loves picking crabs, thinks Old Bay pairs well with almost anything, wears cowboy boots (even to work), and enjoys driving pickup trucks. Roa spends her free time with her husband, chasing their two young daughters (and their crazy German Shepherd, Hardy), and enjoying the family’s small farm in the Ag Reserve of Montgomery County. You’ll often find the family spending time at the barn with their horse, Ralphie, or cheering on their oldest daughter as she begins her barrel racing journey.

Careers at Verasolve