Berenzweig Leonard
Strategic Public Relations and Brand Awareness for Top Business Law Firm
Objective
Berenzweig Leonard is a business law firm that helps companies with a wide array of legal matters related to business operations. The firm hired Verasolve to help build its digital presence and enhance its brand awareness in the DC metro region.
Solution
Verasolve developed a plan that would take advantage of Berenzweig Leonard’s biggest asset: the expertise of its leadership team. Knowing that the firm’s attorneys would be able to contribute to important conversations about breaking business news, Verasolve began tracking trending legal stories related to Berenzweig Leonard’s areas of specialization, then pitching the attorneys’ opinions on these topics to local media.
Results
Verasolve’s media outreach efforts have resulted in several interviews and media placements, as well as an increase in followers on Twitter and LinkedIn.
- Seth Berenzweig discusses the Apple versus FBI case with WJLA
- Berenzweig Leonard’s Director of Government Contracts, Terry O’Connor, discusses equitable adjustments on The Federal Drive
- Terry O’Connor discusses joint employment in Contractor’s Compass
- Federal News Radio features Terry O’Connor in an article discussing the Fourth Circuit’s ruling on Butler v. Drive
Contact Us Today
Contact us today to learn how we can help you enhance brand awareness, generate qualified leads, and increase closing ratios.
