To achieve a stronger brand identity for each of PCM’s divisions, Verasolve coordinated the development of a new website, corporate brochures, direct mail pieces, a job site photography program and new work site signage. The materials were supported with quotes from satisfied clients and messaging that highlights PCM’s commitment to exceeding client expectations™.

To help position PCM Construction as a high quality general contractor, Verasolve coordinated a PCM Business Etiquette Seminar at the St. Regis Hotel in Washington, D.C. to help PCM strengthen relationships within Washington’s real estate community.

Public relations activities were also used to showcase PCM’s expertise in each division in publications including The Washington Post, Washington Business Journal, Concrete Concepts Magazine, a Washington Business Journal video interview and a series of ghost-written articles in Hotel Executive Magazine. Verasolve also submitted a winning award application to Mid-Atlantic Construction for PCM’s work.

The Integrated Marketing Plan has increased visibility for PCM Construction and strengthened awareness and credibility for its construction division. New and existing clients have been effusive in their praise of the new marketing materials, which have generated several new business leads. PCM ranked among the top 20 Interior Construction firms in the region according to the Washington Business Journal Book of Lists with approximately $45 million in metro-area revenue. Additionally, PCM achieved a 50% revenue growth increase year over year.