PM Hospitality Strategies, Inc. (PMHS), a hotel management company specializing in providing outstanding financial returns for hotel owners nationwide, recently hired Verasolve to assist them with a naming and branding project for a restaurant in their Knoxville, Tennessee Hilton location.

The project entailed branding an existing interior restaurant and a new, casual outdoor dining area. Verasolve began by researching the surrounding area and assessing the demographic. It was essential that the name of the restaurant reflect the essence of the Knoxville culture and appeal to both local and visiting patrons. After further brainstorming with PMHS’ leadership team, it was decided that the interior restaurant would be named Marble City Kitchen, and the outdoor dining area, The Firefly.

Verasolve’s branding efforts continued with a logo design. The logo was created to reflect the two unique atmospheres of the dining areas. One being strong and stable, the other light and whimsical. To further celebrate the spirit of Tennessee, the logo was colored orange. To complement the dining experience through branding, Verasolve also designed several menu layouts. Thanks to Verasolve’s efforts, Marble City Kitchen and The Firefly is sure to generate brand awareness and increase overall closing ratios for the PMHS group.