Verasolve, a marketing, public relations and branding firm, announced today that it has been hired by Joe Grooming, a Washington, DC area men’s grooming company, to help them launch a new brand strategy. Verasolve will work with Joe Grooming to develop a compelling brand story, a new tagline, and fresh messaging around its charitable giving program.

“We are always happy to help locally-owned businesses with marketing, branding and public relations initiatives. Our mission is to help our clients meet their goals and strengthen their positions in their respective industries,” said Ethan Assal, President and CEO of Verasolve. “We admire companies who demonstrate a commitment to their communities – this was one of the reasons we wanted to help Joe Grooming get their message out.”

About JOE Grooming
Joe Grooming provides great products in the professional hair care category. This family run business based in McLean, Virginia prides itself on the quality products they make, and the impact they’ve had on the communities they are in through their Get One, Give One movement. With every Joe Grooming purchase, the company donates a high quality bar of soap to a local nonprofit organization. All of the Joe Grooming products are made and packaged in the US, and distributed throughout the US, Canada, Europe, Australia, and New Zealand.