McKinley Marketing Partners
Verasolve Helps Staffing Firm Enhance Brand Awareness
McKinley Marketing Partners, a premier recruiting and staffing firm for marketing expertise, hired Verasolve to develop a public relations and marketing strategy, specifically centered on promoting its 20th anniversary. The goal of the strategy was to build brand awareness, increase website traffic, and strengthen current client relationships.
Verasolve developed a comprehensive marketing and PR strategy to promote the firm’s 20th anniversary.
Verasolve began by working with a graphic designer to create an alternative logo for McKinley that highlighted their anniversary celebration.
Verasolve helped McKinley plan and organize an anniversary themed open house event as an opportunity for the firm to re-engage with existing clients and celebrate its employees’ contributions. Verasolve selected the caterer, handled the design and distribution of the invitations, and helped create a special 20th anniversary banner for guests to view on their arrival.
Verasolve also selected a charity partner, Dress for Success, and designed a “20 Outfits for 20 Women” clothes drive, which was promoted in the invitation and online.
To showcase McKinley’s extensive knowledge and experience in the hiring and recruiting space within the marketing industry, Verasolve created an E-Book entitled, “McKinley’s Mantras,” which was distributed among clients and prospects. Through the development of the E-Book, McKinley’s senior recruiters and directors had the opportunity to share their advice and best practices for building a successful marketing team. The E-Book was also effective in positioning McKinley as thought leaders within their market.
Verasolve also played an instrumental role in generating brand awareness around McKinley’s 20th anniversary on social media. Verasolve worked with a designer to create a new and fresh 20th anniversary logo for the company. Verasolve then unveiled the logo on McKinley’s Facebook, Twitter, and LinkedIn profiles, and also posted it on their blog to generate website traffic.
The 20th Anniversary event was a major success. The party had a large turnout, and McKinley collected hundreds of outfits for Dress for Success. The E-book was very well-received by McKinley’s prospects and customers and served as a useful lead gen tool as a downloadable item on their website.